Advertising
Target your audience, radio offers the opportunity to pinpoint your perfect audience and target your sales approach solely to them. Radio allows messages to be tailored and localised to each audience. Advertisers can target their message to specific demographics and communities, geographic areas, and around events and genres in a market.
Radio is the medium that people spend the most time with throughout the day, providing ample opportunity for a message to reach its audience. People carry out a wide range of activities while simultaneously listening to the radio. And media surveys always show that radio listeners are far less likely to "tune out" when ads come on the radio, compared to television. Ask yourself - how often do you change channels or get up from your seat when the ads come on tv? Do you do the same while listening to the radio?
Radio is live and local so it reflects the community. People listen to the radio to find out what is happening now in their community such as special events, news, traffic updates, weather reports, sport and entertainment. It’s more local than global….the traffic is jammed or the bridge is closed. In fact, it's very interesting to note that radio has many of the characteristics that the new digital world has in the way it acts as your constant companion, with you wherever you are.
Radio Reaches Your Target Customers with Frequency
Advertising works by repetition. Your target customer may well need to hear your commercial three or four times before they respond to your call to action. To reach this level of frequency, radio advertising is usually more cost-effective than other media. People choose to listen to the radio - they want to listen and be engaged and they listen on average to almost 15 hours of commercial radio each week.
Radio is Flexible and Immediate
Radio commercials can be created quickly without the production and delays of other media. Copy can be produced and revised at short notice. A radio advertising campaign can be up and running within a week.
Radio Provides a Strong Call-To-Action
Radio commercials can be selectively scheduled by day-part and weekday, enabling messages to be delivered close to purchase. Listeners can act on an advertiser's message and participate in station competitions.