Advertising

Leverage HITS 105.5's engaged consumer relationships and unprecedented local and streaming reach to drive your media plans!

Wide Audience Reach:

 


Local Engagement and Trust:



Cost-Effective Advertising:



Radio Reaches Your Target Customers with Frequency

Advertising works by repetition. Your target customer may need to hear your commercial three or four times before they respond to your call to action. To reach this level of frequency, radio advertising is usually more cost-effective than other media. People choose to listen to the radio - they want to listen and be engaged and they listen on average to almost 15 hours of commercial radio each week.

Radio is Flexible and Immediate

Radio commercials can be created quickly without the production and delays of other media. Commercials can be produced and revised at short notice. A radio advertising campaign can be up and running in less than a week.

Radio Provides a Strong Call-To-Action

Radio commercials can be selectively scheduled by day-part and weekday, enabling messages to be delivered close to purchase. Listeners can act on an advertiser's message and participate in station competitions.


Frequently Asked Questions

Numerous small business owners venture into the market without formal advertising or marketing training, often resorting to improvised strategies that yield disappointing results. 

Your advertising investment, when targeted to the right audience with ample frequency, can offer substantial returns. We aim to simplify your responsibilities by connecting you with the right customers, and enhancing the impact on your business. The core formula for advertising success is simple: "What you say multiplied by how often you say it!"


Beyond just selling advertising slots, we curate marketing campaigns to fuel your business expansion. 

Here are responses to common queries about advertising:


Is radio suitable for me?

If radio listeners are your potential customers, exploring radio advertising is worthwhile, especially considering that 96% of the population tunes in weekly (Radio Advertising Bureau).


How long should I advertise?

Consistency is key; experts recommend perpetual advertising campaigns for lasting success.


What’s the issue with advertising only during sales?

Limiting ads to sales events might train customers to shop only during discounted periods, impacting regular sales. Encouraging year-round shopping is beneficial.


How much does advertising cost?

Cost varies based on impact and competition. Effective advertisers often invest between $500 to $5,000 monthly.


Can small budgets effectively advertise?

Even with a minimum budget of $300 per month, we can craft a consistent advertising plan. Let's discuss a tailored approach.


What's the best advertising type?

While it varies by industry, radio advertising, with its persuasive nature and wide reach, is our recommended choice.


How do I create an effective ad?

Effective ads hinge on compelling offers and clear calls to action. Seek guidance to enhance your advertising's effectiveness.


Who produces my commercial?

We provide free commercial production tailored to your marketing plan, ensuring the message aligns with your needs.


Which radio station yields the best results?

For maximum effectiveness, choose a station aligning with your target audience's demographics and interests.


Should I hire an advertising agency?

For extensive multimedia strategies, advertising agencies could be beneficial, though often pricey for local businesses.


Do "remotes" (live broadcasts) help?

Live broadcasts are impactful for major events, offering visibility and engagement opportunities.


What is reach and frequency?

It calculates the number of people reached and how frequently they hear your ad—a crucial aspect for effectiveness.


What are your payment terms/credit policies?

We accept various payment methods but do not accept credit cards at this time.


Do I need to sign a contract?

Signing off on an advertising campaign is standard, offering rate protection and consent for promotion.


Why try radio advertising again?

Our strategic process, including analysis and customized plans, maximizes the chance for success.


What is co-op advertising?

It's a cost-sharing ad program with vendors to amplify your advertising reach.


What is drive time?

Primary radio segments include morning and afternoon drives, offering varying rates.


Should I advertise during nights and weekends?

Extending ads to these times stretches your reach to diverse audiences within budget constraints.


On-air or online advertising?

A mix of both is ideal, combining radio reach and online presence for comprehensive exposure.


How do I start?

Contact our Executive Sales Manager to tailor a plan aligning with your goals, ensuring your message resonates effectively.


Speak to one of our sales representatives today to see how HITS 105.5 can benefit your business!

Bri Schwartz

419-953-1631

bri@hits1055.com

JoElle Boroff

937-418-5983

joelle@hits1055.com